![]() ![]() Ticketmaster also acknowledged that “while it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on”. That’s why Taylor’s touring team AEG and The Messina Touring Group chose to use Verified Fan for her on sales. “Keeping bots out of queues and avoiding overcrowding helps to make waits shorter and on sales smoother. In its now-deleted blog post, published this week, Ticketmaster explained: “By requiring registrations, Verified Fan is designed to help manage high-demand shows – identifying real humans and weeding out bots. Verified Fan, explains Ticketmaster in a blog post from 2020, “doesn’t guarantee that everyone who is verified will get a ticket, but it does level the playing field so that more tickets go to fans who intend to go to the show-and not to ticket bots”. ![]() Even our competitors want to come on our platform.” “So though AOC may not like every element of our business, interestingly, AEG, our competitor, who is the promoter for Taylor Swift, chose to use us because, we are, in reality, the largest and most effective ticket seller in the world. Taylor Swift is promoted by one of our largest competitors. Over 2 million tickets were sold for Taylor Swift’s tour on November 15, “the most tickets ever sold for an artist in a single day” according to Ticketmaster.Īddressing calls from the likes of US politician Alexandria Ocasio-Cortez (AOC) for Live Nation and Ticketmaster to be broken up, Maffei added in his interview with CNBC that, “the reality is that this is not actually a Live Nation promoted concert. That volume works out to Taylor Swift having to perform a stadium show “every single night for the next 2.5 years“, the company noted. Even our competitors want to come on our platform.”ĭemand was so high for the tickets that, based on the volume of traffic to Ticketmaster’s site, the company claimed in its blog post that Taylor Swift “would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)”. “Though AOC may not like every element of our business, interestingly, AEG, our competitor, who is the promoter for Taylor Swift, chose to use us because, we are, in reality, the largest and most effective ticket seller in the world. He added: “We had 14 million people hit the site, including bots, which are not supposed to be there.” In an interview with CNBC this week, Greg Maffei, CEO of Liberty Media, Live Nation’s largest shareholder, said that the presale “exceeded every expectation”. ![]() It added that 1.5 million fans were then invited to participate in the sale and that the remaining 2 million Verified Fans were put on the waiting list. Ticketmaster explained that over 3.5 million people had pre-registered for Taylor’s Verified Fan sale, which was, it added, the “largest registration in history”. The ticketing giant published a now-deleted blog post on Thursday (November 17), which you can read in full at the bottom of this story, to explain what had happened during the presale, claiming that “90% fewer tickets are currently posted for resale on secondary markets than a typical onsale”. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |